Real experience
Solve a real Thai SME problem, not a hypothetical.

Think With AI. Not For It.
Give student teams a realistic SME problem, a clear business objective, and an opportunity to build a working AI prototype within the competition timeline.
Case Launch · 11 October 2026
Prizes & Recognition
Case Champions
10,000 THB cash + 1,000 USD cloud credits
1st Runner-up
6,000 THB cash + 600 USD cloud credits
2nd Runner-up
4,000 THB cash + 400 USD cloud credits
E-certificates for all 25 teams; physical certificates for the top 10.
What You Will Gain
Solve a real Thai SME problem, not a hypothetical.
Apply AI tools and build a working MVP.
Work directly with business and technical mentors.
A working project, nationwide contacts, certificates and cash.
How It Works
F&B & Hospitality · Services Industry · Digital Innovation
The real SME case drops 11 October. Two workshops plus mentor sessions to build your AI-powered MVP.
25 teams pitch on 1 November; 10 finalists reach the Grand Final on 15 November.
Sponsors & Partners










Business case tracks · 2026
Registration closedTrack 01 · F&B & Hospitality
Sponsor inspiration: Forbest • Himalaya • Lactasoy
A small café struggles to predict daily demand. Some ingredients go unused, popular items run out, and staff spend time manually reviewing sales and creating promotions.
Build an AI assistant that helps the café make smarter daily operating decisions.
A working prototype that takes sample sales data and generates useful recommendations.
Provide every team with the same synthetic sales, inventory, and menu dataset. Teams may choose different approaches, but must test their results against the same baseline.
Program Details & FAQ